Email Marketing Tips for Getting Started — Easily and Profitably. : Written...
Love it or hate it, eMail communication from retailers to customers (and/or prospective customers) remains the most effective way for businesses to create sales and; thus, revenue – i.e. the “check”....
View ArticleHow to Manage Your Paid Search Budget : Written by kevcofett
If you are like most companies, your paid search budget is one of your largest and most important marketing line items. Knowing how to manage that spend is critical to not only your growth, but your...
View ArticleSo Many Social Media Sites – What’s a Digital Marketer to do? : Written by...
So many social media sites…so little time. What is a digital marketer to do? The other day, from a college newspaper, there was an article about a guy who was trying to use LinkedIn to get a date. That...
View ArticleHow Re-Platforming Your E-Commerce Site Is Like Buying A New Pair Of Shoes...
Have you ever had an awesome pair of casual shoes or dress shoes that you loved wearing? Shoes that were comfortable and also looked great? Shoes that you were excited about placing on your feet, no...
View ArticleEcommerce 101: A Beginner’s Guide to Selling Online (Pt. 2) : Written by Mark...
In our first “Beginner’s Guide” post we explored essential front-end considerations for selling online, building your platform, search engine optimization, measuring performance and owning the...
View ArticleContent Marketing Strategy Starting Point : Written by Dawn Kole
Content Marketing Strategy is one of the top initiatives for companies today as they strive to differentiate for market advantage. I recently presented a quick 3 point actionable plan to get started to...
View ArticleOutsourced E-Commerce Marketing That Makes Dollars and Sense : Written by...
Piloting an e-commerce operation — as a stand-alone revenue stream or as a channel within a bigger company — requires functional expertise in several distinct areas, including P&L management,...
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